Mu masezerano, iyo sosiyete izoronka uburenganzira bwo gukwiragiza itabi ry’ubwoko bumwe bumwe mu karere kagenewe, ahanini ryibanda ku isoko ryo mu Buseruko bwo Hagati. Iryo shirahamwe rizotanga ibicuruzwa vy’itabi ry’ubuhinga bwa none biva muri LOST MARY, ishirahamwe rikomeye ry’itabi ry’ubuhinga bwa none kw’isi yose, kandi rizogenda ryagura buhoro buhoro ubucuruzi bwaryo mw’isoko ry’Uburasirazuba bwo Hagati, rizotangura muri Arabiya Saudite, Iraki, na Misiri. Isoko ry’itabi ryo mu Buseruko bwo hagati ritegerezwa gushika ku madolari 3,5 miliyaridi mu mpera z’umwaka w’2025, n’iterambere ry’umwaka ry’ibice 21%.
Ikindi, irindi shirahamwe ryose ryitwa HSSP INTL (Alpha Six Three) ryagiranye amasezerano y’ibikorwa vy’umwuga n’uwutanga ibikorwa kugira ngo ryorohereza kwandika no kwinjiza ibintu vy’itabi rya HEAPS e- muri Australiya. Mbere, iyo sosiyete y’ubuhinga bwose-yashinze ishami muri Nouvelle-Zélande mu kwezi kwa 11/2024 kugira ngo itanguze ibikorwa vyo kugurisha e-itabi. Uwo muhinga azofasha iyo sosiyete mu kurangiza amategeko asabwa kugira ngo yinjire mw’isoko rya Australiya no kwagura aho ikora.
Umuyobozi Lu Xiaoma yavuze ko iterambere rikomeye ry’isoko rishasha ry’itabi kw’isi yose be n’ivyo iyo sosiyete iherutse gukora vyerekana ko yiyemeje kwinjira muri uwo mwuga mushasha w’itabi.
Uretse ubufatanye bw’ubudandaji, no kugira ngo yerekane neza imigambi y’ubudandaji y’ishirahamwe ry’ubudandaji ry’imbere n’inzira y’iterambere, Inama Nkuru y’Ubuyobozi bwa HSSP INTL irasaba ko izina ry’ishirahamwe ry’ubudandaji HSSP INTL rihindurwa rikagira East Nova Holdings Limited. Ico ciyumviro co guhindura izina kizoshikirizwa Inama Nkuru y’Umwaka izoza kugira ngo cemezwe.
Abafatanyabikorwa ba HSSP INTL kuri iyi ncuro bose ni abahinga b’inganda.
Umufatanyabikorwa wo mu Buseruko bwo Hagati, COTY, ni ishirahamwe ry’ishoramari ritandukanye ry’i Dubai-rifise ibikorwa vy’ubuhinga mu bijanye n’ubuhinga bushasha bwo gukoresha nikotine, ubuhinga, n’ubudandaji. COTY ikoresheje urubuga rwayo rwagutse rw’isoko, ubuhinga bwo gutegeka, n’ubuhinga bwayo bwo gukwiragiza no kugurisha, izoshigikira ishirahamwe ry’abafatanyabikorwa mu kwagura amasoko y’Uburasirazuba bwo Hagati afise iterambere rikomeye.
E-itabi rikomeye cane ryitwa HEAVEN GIFTS ryatanguye mu mwaka w’2007 kandi ni rimwe mu mashirahamwe ya mbere mu Bushinwa yohereza hanze ibintu bishasha vy’itabi. Nk’ishirahamwe rihambaye mu kwagura iyo nganda mu mahanga, HEAVEN GIFTS yashinze urubuga rwayo rw’ubudandaji rwigenga mu 2009, buhoro buhoro iba imwe mu nzira zikundwa cane z’ibicuruzwa vy’itabi ryo mu gihugu kugira ngo bigende kw’isi yose. Hagati y’umwaka wa 2018 n’uwa 2021, HEAVEN GIFTS yarahindutse ku mugaragaro kuva ku bucuruzi bw’imirongo y’ubudandaji iba nyen’ibimenyetso vy’itabi ry’isi yose, ikurikirana itanguza ibimenyetso vy’itabi ry’e- nka ELFBAR na LOST MARY. Ubu, ubucuruzi bwa HEAVEN GIFTS burashika ku masoko arenga 100 kw’isi yose, bufise amaduka arenga 100.000 kw’isi yose, bukoresha abantu bakuze barenga miliyoni 50 kw’isi yose.
Ivyo bimenyetso biri munsi y’umutaka w’Igitangaza c’Urukundo ni:
ELFBAR: Yashinzwe mu mwaka w’2018, ELFBAR yama iri imbere mu guhingura ibintu bishasha. Kubera ko ELFBAR ifise iciyumviro co guhingura ubuhinga bwo gukoresha umuyagankuba bufise ubwenge kandi bushimishije, iratahura cane ivyo abakoresha bakeneye ku bijanye n’ibirungo vy’ibinyabuzima be n’ubumenyi bugenewe umuntu ku giti ciwe.
LOST MARY: Yiyemeje guca inzitizi z’imiterere y’ibicuruzwa vya kera, yakira ubuhinga bushasha mu mice yose kuva ku gushakashaka ubuhinga n’uguhingura ibicuruzwa gushika ku bumenyi bwo kuryoherwa.
ELFLIQ: Yiyemeje kurema ibintu vy’amazi bifise uburyohe bwinshi kandi bihuye n’ivyo ababikoresha bakoresha.
QUAQ: Yashinzwe mu mwaka w’2022 n’abahinga mu vy’ubuhinga bwo gukora atomize y’ubuhinga bwa none. Kuva mu kwezi kwa Gitugutu 2024, irafise laboratwari yayo bwite, umugwi w’abahinga mu vy’ubushakashatsi n’iterambere w’abantu barenga 230, n’ibisabwa vy’uburenganzira bw’umuhinguzi birenga 2.312 kw’isi yose, kandi yacitse inguvu nyamukuru zituma habaho ubuhinga bushasha mu vy’ubuhinga bwo gukora atome.
