Nk’uko bigaragara muri raporo iherutse gusohoka n’ikinyamakuru Teleborsa, ishirahamwe ry’itabi ry’Abongereza ry’Abanyamerika (BAT) ry’Ubutaliyano ryakoze umusi mukuru munini wo gutanguza itabi i Milan, ritangaza ku mugaragaro igikoresho gishasha c’itabi rishushe, glo Hilo. Igikoresho gisobanuwe ku mugaragaro nk'"ihinduka ry'ubuhinga mu itabi rishushe," ntikigira gusa amakarata y'itabi yakozwe 100% mu Butaliyano-ariko kandi kigaragaza ingamba za BAT zishaka gukora isoko ry'Italiyano-ishoramari rirenga €500 miliyoni mu myaka itanu, ukwaguka kw'isi yose n’ukwongerwako imirongo 16 y’ubuhinga. Ivyo bikorwa bishingiye ku bushobozi bw’isoko ryo mu gihugu no kwihutisha ivyoherezwa hanze kw’isi yose.
1. Gushiraho ibintu bishasha: Ubutaliyano buba bumwe mu masoko ya mbere kw’isi yose, aho amakarata y’itabi e-akoreshwa mu gihugu cose.
Nk’igikorwa nyamukuru cakozwe n’ishirahamwe ry’itabi ry’Ubwongereza (BAT) mw’isoko rishasha ry’itabi, ugutangura kwa glo Hilo birafise insiguro nyinshi. Uvuye ku bijanye n'igicuruzwa, amakarata yayo akoreshwa 100% mu Butaliyano, akomeza ukwiyemeza kw'ibara ry'umubiri ku "buhinga bwo mu karere." Uravye ku isoko, Ubutaliyano ni kimwe mu bihugu vya mbere kw’isi yose vyashizeho ubuhinga bw’ibidukikije bw’iki gikoresho mu mugwi wa BAT, ivyo bikaba vyerekana akamaro kaco nyamukuru k’ingene gikora.
Guhitamwo Ubutaliyano ngo bube isoko ry’ingenzi si impanuka. Nk’uko Fabio de Petris, umuyobozi mukuru wa BAT Italy abivuga, isoko rishasha ry’itabi ryo mu Butaliyano rirakuze cane-ubu, nk’ica gatatu c’abaguzi b’itabi bo mu Butaliyano baramaze gukoresha ibintu bishasha vy’itabi, igitigiri kirenze kure n’iyo igitigiri c’abantu bo mu Buraya. Amakuru yerekana ko igitigiri cose c’abantu bashasha banywa itabi mu Buraya ari nk’imiliyoni 30, Ubutaliyano bwonyene bukaba bufise imiliyoni 25. Ivyo bikoresho vyinshi n'ukwemerwa kwinshi bituma biba "ahantu heza ho kugerageza" ibicuruzwa bishasha.
2. Kwongerekana kw’ubushobozi bwo gukora: Gushiramwo amamiliyoni 500 yo kwagura ibikorwa n’imirongo 16, ikibanza ca Trieste gica kiba ikibanza nyamukuru.
Kugira ngo hashigikirwe uguhingura itabi ryinshi no gushora hanze kw’isi yose itabi ry’Ubwongereza (BAT) ryari ryaramaze gutegura imbere y’igihe mu bijanye n’ubushobozi bwo kurihingura. Mu mwaka w’2023, iryo shirahamwe ryafunguye ikibanza caryo kimwe rudende co gukoreramwo itabi ry’isi yose ryerekeye ibicuruzwa bishasha vy’itabi i Trieste mu Butaliyano, maze ritegura umugambi w’ishoramari ry’imyaka itanu-irenga miliyoni 500 z’amayero.
Vuba aha, uwo mugwi waratangaje kandi ko wongereyeko imirongo 16 y’itabi ry’ubushuhe ku kibanza, cane cane ku bijanye n’urubuga rwa glo Hilo. Nkako, ugutera imbere kw’ubushobozi bw’ico kibanza kwari kwaramaze gutangura: mu ntango ryibanda ku guhingura imifuko y’itabi ryo mu kanwa, ubu ryaragutse rikaja mu rwego rw’itabi ry’ubushuhe, rigira "ubuhinga bwo gukora ibice vyinshi-, guhingura uruhererekane rwuzuye-. Ubu, imifuko ya nikotine yo mu kanwa y’ico kibanza irungikwa mu bihugu 14 kw’isi yose, kandi abakozi baragenda barakura kuva mu ntango gushika ku bantu 350. Kubera ko imirongo mishasha y’uguhingura ibintu izoza kuri Internet, abakozi bazobandanya kwaguka.
3. Akazi n'ivyoherezwa hanze: "inyungu zibiri" zituma ubutunzi bw'igihugu butera imbere.
Ishoramari ry’ishirahamwe ry’itabi ry’Ubwongereza (BAT) mu Butaliyano si ingingo y’ubudandaji gusa; kandi rituma ubutunzi bw’aho hantu bugira ubuzima. Dushingiye kuri iyo gahunda, ishoramari ry’amamiliyoni 500 y’amayero mu myaka itanu rizotuma habaho akazi kagera kuri 2.700 mu buryo butaziguye, mu gihe nyene rizotuma habaho imirimo 600 itaziguye n’itaziguye biciye mu gukorana n’abafatanyabikorwa bo mu karere, bikaba birimwo uburongozi, uguhingura, n’uruhererekane rw’ugutanga ibikoresho.
Mu gihe kirekire, ikibanza ca Trieste kizoba "ikibanza ca BAT co gushora ibintu bishasha vy'itabi kw'isi yose". Kubera ko iyo mirongo mishasha 16 y’ubuhinga iriko irakora, uretse gushitsa ivyo Ubutaliyano bukeneye mu gihugu, ibintu vyinshi vya glo Hilo bizorungikwa kw’isoko ry’isi yose bivuye hano, ivyo bikaba bizotuma BAT ikomeza guhangana n’abandi kw’isi yose mu bijanye n’itabi ry’itabi rishushe.
4. Ukwaguka kw’isi yose: Gutangura mu Butaliyano, hanyuma hakurikira Polonye na Serbiya.
Gutanguza glo Hilo mu Butaliyano ni intambwe ya mbere gusa mu kwagura itabi ry’Abongereza n’Abanyamerika kw’isi yose. Dushingiye ku migambi yari yaramenyeshejwe mbere, iyo nzira y’ibicuruzwa izokwinjira buhoro buhoro mu masoko y’i Polonye n’i Serbiya.
Kubera ko ibicuruzwa bishasha vy’itabi bihinduka moteri nyamukuru y’iterambere ry’inganda, British American Tobacco, biciye ku citegererezo c’“uguhingura mu karere + ugushora hanze kw’isi yose,” iriko irakomeza inyungu zayo mu masoko akuze kandi iriko irashinga umushinge w’ukwaguka muri kazoza mu masoko ariko arakura. Gutangura no kwagura glo Hilo bishobora kuba "ikintu gihambaye" mu guhiganwa kwayo mw'isoko ry'itabi ry'ubushuhe.
